Introducing innovative consumer products to retailers and journalists throughout Europe and the US

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50X Magazines & Events

In today’s retail world buyers and journalists are extremely busy, but always looking for new, exciting products. At the same time, there is an increasing number of pioneering and innovative products being created by an amazing array of founders and start-ups across the globe, from San Francisco to Stockholm.

At 50X we believe we can make it easier to bring these parties together, and create amazing international relationships that bring cutting edge products from inventors to consumers, all across the globe.

50X USA Magazine

50X USA Magazine is a new trade publication designed to curate and showcase the most innovative tech hardware start-ups circulated in print and online amongst our north American network of retailers.

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The 50X European Tech Tour

The 50X European Tech Tour is a specially curated showcase of 50 of the most innovative brands in lifestyle, smarthome, accessories, power, photography, outdoor, robotics, AI, audio, design held in 9 key cities across Europe

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50X Europe Magazine

50X Europe Magazine is a collection of the most exciting and innovative tech products curated for journalists and influencers in the UK, Germany, France, Switzerland, Austria, France, Netherlands and the Nordics.


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How do we work?

Since early 2018 we have been scouring the globe for the world’s most exciting new tech products, bringing them all together into one comprehensive package, and sharing them with Europe’s leading buyers, retailers and decision makers.

We search internationally for amazing products made by start-ups, looking for four key things: innovative technology, a track record of early success, beautiful design and retail appeal. Each product is individually reviewed and approved by our product team.

We then draw up a list of the 50 strongest products, before introducing them to retailers through a series of intimate, tailored events across the globe. This year we also launched 50X Magazine – presenting an up-close-and-personal-guide to each product, circulated in print and online amongst our international network of retailers.

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Partner with the best

Established in 2009, Bullboat is a leading distributor for innovative consumer products. We help promising technology brands build and scale in Europe through creative sales and marketing activities.

We provide a turn key solution for startups entering the European market and have successfully launched brands including Misfit, TrackR, Prynt, Bluesmart, Rocketbook, Meural, Upright and more.

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